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Merchant services

Host-to-host payment page: grow conversions with total checkout control

Keep your merchant payment page fully consistent with your UI, branding, and conversion strategy. Streamline back-end processing. Use a host-to-host payment page to reduce friction, protect the user experience, and fine-tune every step of the checkout.

Open merchant account
Host-to-host payment page
Host-to-host payment solution

Total control with a host-to-host payment page

A host-to-host payment page (H2H) is a checkout option built for businesses. This merchant payment page offers maximum flexibility and control. With the host-to-host payment page, you can collect payment data on your own website or servers. The H2H integration means customers don’t get redirected to a third-party screen. Instead, the transaction data is routed directly from the merchant’s host to Genome’s host. This way, the payment flow remains within your business environment. You, as a merchant, maintain 100% control over the user journey and brand aesthetic.

Merchant services

Why choose Genome for your hosted payment page solution?

The benefits of H2H payment page integration inside Genome are unparalleled. See for yourself:

Operational control

Gain operational control without breaking the customer journey. Integrate your merchant payment page into Genome as a host-to-host payment page. Keep your checkout fully aligned with your brand while connecting directly to Genome’s payment infrastructure, reporting, and merchant tools.

Real-time oversight

Track transactions as they happen, segment customers, and spot conversion drops quickly with our host-to-host payment page. The merchant payment page makes it easier to troubleshoot friction points, review success rates by channel, and react fast when performance changes.

Diverse payment methods

Accept payments seamlessly with our H2H integration! Benefit from instant bank payments, which allow you to receive bank transfers from users. In addition, card acquiring is available. You can accept Mastercard and Visa card payments from customers globally.

Enhanced security layers

Add extra protection around your payment operations. Benefit from our built-in anti-fraud tools and mandatory 2FA for financial actions. Reduce risk without adding checkout friction using our host-to-host payment page and other security and merchant tools.

Merchant services

H2H vs. hosted payment pages (HPP): which one do you need?

Considering Genome’s host-to-host payment page for your website? Check the difference between H2H vs. hosted payment pages first, and what they mean for your checkout. With a host-to-host payment page, you keep the payment form and user flow on your own website. You will be sending transaction data securely via API for deeper control over branding, UX, and payment logic. Our hosted payment page is faster to launch because the checkout is served on our page. It reduces development effort on your side. In short, H2H vs. hosted payment pages often comes down to control and flexibility versus speed and simplicity of setup.

Hosted payment page

Think that a hosted payment page will be better suited for you?

Check Genome’s hosted payment page for easy and fast setup. No PCI DSS compliance is required.

About hosted payment pages

Understanding PCI DSS compliance for H2H merchants

When your company deploys a host-to-host payment page, your infrastructure directly participates in transmitting payment data, making PCI DSS compliance an operational requirement. PCI DSS compliance is not a government law, but it is a globally recognised security standard established by the major card networks to protect cardholder data during payment processing. In practice, PCI DSS compliance becomes mandatory because merchants cannot process card transactions without meeting these security obligations. Within the European Union, the UK, or the USA, there is no PCI DSS law, but various regulations and other laws make it function as a legal requirement. If you comply with the Payment Card Industry Data Security Standard, you can work in any major jurisdiction in the world.

Merchant services

Do I need PCI DSS compliance?

If you require a host-to-host payment page, your business needs to be PCI DSS-compliant. If you need to start accepting payments from customers as soon as possible, you can integrate a hosted payment page instead - with Genome.

Integrate a hosted payment page

Merchant services

Industries that benefit from H2H integration

E-commerce

E-commerce

Keep shoppers in your brand experience from “Add to cart” to confirmation. With Genome merchant services, a host-to-host payment page lets you build a checkout that stays fully native. Reduce friction and cart abandonment while keeping full UI control. If you’re weighing H2H vs. hosted payment page, go with H2H when you want deeper customization, tighter tracking, and a seamless customer journey. Unlock the host-to-host payment page integration with Genome to combine card processing with A2A open banking as a smart fallback. Thanks to instant bank payments, more customers can complete the purchase on your e-commerce website.

iGaming

iGaming

High volumes, strict checks, and fast player expectations demand a payment flow you can truly control. A host-to-host payment page within Genome merchant services helps you tailor verification steps, UX, and risk rules without breaking the customer experience. As an iGaming business, you can keep reconciliation clean and operations scalable. Activate card processing to support global deposits with a familiar method (Visa, Mastercard). When it’s time to keep players happy, use instant payouts with Open Banking to move funds faster and streamline withdrawals. This way, you will not sacrifice oversight, reporting, or the flexibility you need as volume grows.

SaaS

SaaS

Subscriptions work best when payments feel invisible: consistent design, clear retries, and frictionless upgrades. With Genome merchant services, a host-to-host payment page helps you embed billing directly into your product. This way, the payment step feels like part of the infrastructure, not a redirect. Use it as your single merchant payment page for plan changes, add-ons, and renewal journeys, while keeping full control over UI, messaging, and authorization logic. And when you need to move funds to partners, creators, or users, activate instant payouts. Keep your platform experience fast, modern, and retention-friendly.

Merchant services

How to apply for the Genome accounts

Sign up for Genome and choose a business wallet. This will be your gateway to a merchant account and its services.

Genome verification

Follow the instructions and fill in information about your business, and upload the documents required to complete the verification.

Genome account registration

How to get a merchant account? Once your business wallet is verified, you can apply for one right away!

Genome account

Merchant services

Merchant services to amplify your host-to-host payment page

Genome is a complete financial infrastructure designed to support scaling businesses. We have years of experience and develop tailor-made services based on clients’ needs.

Dedicated merchant accounts

Dedicated merchant accounts

Access merchant accounts tailored for high-volume processing, optimized for reliable settlement and operational efficiency. These accounts support stable processing capacity, predictable settlement cycles, and improved reconciliation. Use it to boost cash flow efficiency, to get clearer reporting, and enhanced control over incoming payments.

A2A Open Banking payments

A2A Open Banking payments

Accept account-to-account (A2A) transfers from customers using our instant bank payments. Thanks to Open Banking, customers pay directly from their bank accounts without intermediaries. SEPA Instant and Credit Transfers are used, reducing reliance on cards. A2A payments will gradually reduce chargeback exposure while enhancing payment transparency.

Global card processing

Global card processing

Genome supports card payment processing for all major international card networks (Visa, Mastercard). Receive payments from customers across multiple markets with a single integration. Seamlessly accept card payments with robust authorization and fraud-prevention capabilities. Settle funds into multi-currency accounts in EUR, USD, and GBP.

Instant payouts

Instant payouts

Settle all the money you receive from customers in a matter of seconds! Thanks to SEPA Instant Transfers, funds received via the Pay by Bank payment option will be credited to your account instantly, enabling more efficient cash flow management. For card payments via Visa and Mastercard, the settlement happens on the next business day.

API transfers

API transfers

Tired of processing transfers one by one? With API for payments, you can send or collect multiple payments in a single run, making high-volume transactions faster, simpler, and easier to manage. Unlock the full value of API payments and payouts and scale your operations with less manual work. Receive instant notifications about incoming C2B payments.

Advanced security

Advanced security

Every customer transaction is protected with advanced encryption and continuous risk monitoring. Detect suspicious activity early with our payment security tools. Compliance controls also support safe, regulated payment processing, with structured checks and audit-friendly records that make it easier to meet internal policies and regulatory expectations.

Merchant services

Want to know details? Contact us

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Do you have any questions regarding Genome?

Find answers here or contact us using the application form

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Yes. The H2H integration requires a technical API integration to securely transmit payment data between your system and Genome’s infrastructure. You can follow the guide with coding samples for each API integration.

Yes. Security is maintained through PCI DSS compliance on the merchant side, while Genome operates as a fully PSD2-regulated and PCI DSS-compliant provider.

Yes, you can. Many merchants begin with an HPP for faster deployment and later turn to H2H integration as their transaction volume and technical capabilities grow. We explained the difference between H2H vs. hosted payment page above. Both pages support card processing and A2A Open Banking.